An app for providing simple and efficient way to invest in mutual funds, track their performance, create personalized portfolios based on life goals the user wants to achieve and provide minimal, yet important knowledge to help the users in effective decision making on their investments.
This non-linear process helps me to design the products and services that provide meaningful and relevant experiences to its users by focusing on solving their problems.
I start my designing process by learning about the problem(s) I’m trying to solve with the help of extensive research. I try to capture the existing user behaviour, any qualitative or quantitative data available. If not, then I create surveys, conduct interviews, create a meaningful design materials like personas, journey maps to identify the problem(s).
Based on the research, I start creating the user stories around the problem and try to define an accurate statement for further actions. I also define the design scope at this stage by doing the assessment of existing systems to evaluate the current work and interpret them into activities, functions and representations. In a nutshell, I create user stories!
Here, the magic happens! I start the design work by converting user stories into wireframes, designing interactions, interface elements and also work on the visual aesthetics of the designs. I prefer to create a basic design system before I start designing the solution to set the foundations and principles or I use one of the existing system available.
While designing, I test the designs created with the users and re-iterate the wireframes or design prototypes based on the responses. After meaningful iterations, I work closely with the engineers to do the design hand-off and provide constant design support, if needed. This is a non-linear process.
Feel free to reach out to me if you’re thinking about hiring me or would like to discuss your idea.