There’s a flood of e-commerce websites that provides every single feature that any e-commerce website should have, but the challenge was bringing the customers on to this new early phase, ready-to-be the e-commerce website called Sashaaworld (with it’s unique Express Interest feature), which is all about Indian-made furnishing products to be made available especially for its customers in Singapore. So, the main problem I was solving while making this design is to give clear ways for locating products, collections and categories, efficient means of expressing their interests in the products they love for purchasing the same products when they’re available on the website and steering customers towards popular products in the domain of Furnishing.
So, I adopted a Mobile-First design approach for making this e-commerce website as, most of the people checkout the products on mobile (on-the-go) and also are usually overwhelmed with a lot of shopping apps available on their phones. So, using this approach also helped me in making fully-responsive, context-first and task responsive web design.
My role was to build a fully-responsive e-commerce website design from scratch, carrying out the UX and UI design activities, by working in the 5 phases of UX design i.e. Empathize, Define, Ideate, Prototyping and Validating in a non-linear fashion.