Case study - 04
Complex integrations, without the complexity tax.
Avalara - Integration Studio for Partner Developers
domain
Tax Compliance, FinTech, B2B SaaS
Role
Senior UX Designer
duration
Jan 2020 - Jun 2021
the objective
Partners needed months to build a single tax integration using Avalara's APIs — chaotic documentation, no reusable workflows, and zero guidance created a real go-to-market bottleneck. The brief: turn a code-heavy, engineering-dependent process into a guided experience any partner developer could complete with confidence.
the snapshot
Restructured the product from API-centric to workflow-centric — replacing sprawling documentation with a guided, 4-step low-code builder. Existing adapter code became reusable building blocks, and a purpose-built field-mapping tool replaced manual, code-heavy data wiring.
The results
65%+ faster
integration build-time
6-8 months → 3-4 weeks
time-to-build an integration
80% engagement
with Partner Developers for task completion
New revenue stream
unlocked for onboarding new Avalara Partners
UX skills applied
0→1 Product design
User research and Insights
User interviews
wireframing
Rapid prototyping
interaction design
usability testing